Soft Power : not all hearts and flowers : its Sam Slick, soft sawder, paper moons, cardboard seas

As hard power, the worse-than-useless Norden Bombsight was never up to much.

But its failures were kept as secret as its technical details and instead it was highly publicized as America's war-winning secret weapon.

All this Sam Slick  PR was soft sawder soft power - phoney soft power created around (supposed) hard power.